UGC-NET-English

Cultural Studies as a field emerged in the 1960s primarily as an exploration of popular culture.

The term "popular culture" refers to the cultural products and practices that are prevalent and widely accepted within society, particularly those that are consumed by the general public rather than the elite.

The researchers at CCCS analyzed a wide range of popular cultural forms, such as television shows, magazines, music, and subcultures, and their role in reflecting and shaping societal values.

Cultural Studies adopted interdisciplinary methods to study cultural texts and practices, particularly those that were part of everyday life and mass media. The goal was to understand how popular culture influenced and was influenced by power structures, social identities, and historical contexts.