The Pre-Raphaelite Brotherhood, founded in 1848 by Dante Gabriel Rossetti, William Holman Hunt, and John Everett Millais, aimed to bring a fresh approach to art and literature, moving away from the academic standards of the time. Their core purpose was to promote simplicity and naturalness in their work, which is reflected in their emphasis on:
Detailed Observation of Nature: They sought to capture the natural world with high fidelity, often focusing on accurate, meticulous detail and vibrant colors.
Simplicity in Subject Matter: They preferred straightforward, often medieval or biblical themes, conveyed with clarity and directness rather than the complexity and ambiguity found in the more elaborate Romantic or Victorian styles.
Rejection of Industrialization: By focusing on simpler, more naturalistic representations, they were also, in a way, critiquing the dehumanizing effects of industrialization and urbanization.