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Read the Question carefully and choose the correct option.
Match List I with List II
LIST I (LINGUIST)
A. Paul Grice
B. Edward Sapir
C. Ferdinand de Saussure
D. Nancy Dorian

LIST II (CONCEPT)
I. language death
II. linguistic signs
III. linguistic relativity
IV. cooperative principle

1. A-III, B-II, C-I, D-IV
2. A-IV, B-III, C-II, D-I
3. A-I, B-III, C-IV, D-II
4. A-II, B-III, C-IV, D-I

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UGC-NET-English-01-October-2020-Shift-1-Q120
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Detailed Explanation & Answer
A. Paul Grice → Cooperative Principle (IV)
- Paul Grice developed the Cooperative Principle in pragmatics, which explains how speakers and listeners follow conversational maxims (quantity, quality, relevance, and manner) to communicate effectively.

B. Edward Sapir → Linguistic Relativity (III)
- Edward Sapir, along with Benjamin Lee Whorf, is associated with the Sapir–Whorf Hypothesis, which proposes linguistic relativity, the idea that language influences thought and perception.

C. Ferdinand de Saussure → Linguistic Signs (II)
- Saussure is the founder of structural linguistics. His most central idea is the linguistic sign, consisting of:
- Signifier (sound/image form)
- Signified (concept)

D. Nancy Dorian → Language Death (I)
- Nancy Dorian is known for her sociolinguistic research on endangered languages, especially her study of East Sutherland Gaelic, making her work central to the concept of language death and shift.
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