"Gynocriticism" was introduced by Elaine Showalter, an American literary critic, in her influential work "Towards a Feminist Poetics." She proposed this term in the context of traditional literary criticism which often overlooked or marginalized women's voices and experiences in literature.
Gynocriticism aims to rectify this imbalance by focusing on literature written by women, for women, and about women. It seeks to interpret texts through a feminist lens, exploring themes such as gender roles, female identity, and the portrayal of women in literature.